Even seasoned business development managers would be hard-pressed to guess the true source of the haunting new ad for Tullamore Dew Irish Whiskey. An ad that looks so, well, Irish, just had to have been conceived on the Emerald Isle itself, right? Wrong. It was
Business development managers with a keen eye on their agency’s online advertising sales might want to cast a nervous glance in the direction of Russell Simmons, the brains behind the groundbreaking hip-hop label Def Jam and clothing brand Phat Farm. He and his long-time business
US advertising sales managers and business development managers with an eye to successful online advertising sales may be interested in a brouhaha which has broken out across the pond in France. Just seven days after French ISP “Free” took all of its ads off Google