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Borro, the London/New York virtual pawn shop for bigger ticket clients, sets sights on US expansion

You don’t need to be a sea­soned ecom­merce ana­lyst to appre­ci­ate that, in the sec­ond decade of the twen­­ty-first cen­tu­ry, it’s pos­si­ble to buy just about any­thing on the web. And online cash bor­row­ing plat­form Bor­ro sees no rea­son why ecom­merce shouldn’t extend to being a high-end vir­tu­al pawn shop. Vir­tu­al pawn­ing Co-head­­quar­tered in New York and Lon­don, Bor­ro (which launched in 2007) recent­ly suc­cess­ful­ly closed a pri­vate equi­ty round total­ing $112 mil­lion cour­tesy of Vic­to­ry Park Cap­i­tal. It doesn’t take a genius ecom­merce ana­lyst to work out why: last year, Bor­ro made $17 mil­lion in rev­enue on the back of the $50 mil­lion it loaned. This year, rev­enue is expect­ed to hit $30 mil­lion and the loan pool is on course to expand to $100 mil­lion. Cus­tomers need­ing cash can, if they have the items, go to Borro’s web­site and put valu­able objects up as col­lat­er­al (i.e., any­thing from fine art to fine wine, with jew­el­ry, pre­cious met­als, lux­u­ry cars and watch­es wel­comed too). Bor­ro then sends one of its spe­cial­ists (objects experts from var­i­ous fields) to per­son­al­ly vis­it the client, eval­u­ate and authen­ti­cate the item and take it back with them in exchange for cash (usu­al­ly, 65 to…

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