New York-based veteran of advertising, R/GA’s Bob Greenberg, on what lies ahead in business and advertising
BusiÂness develÂopÂment manÂagers who visÂit these pages will be aware that we often like to focus on up-and-comÂing comÂpaÂnies here; but every now and then, a disÂtinÂguished vetÂerÂan of Adland offers some insights that are too imporÂtant to ignore. Bob GreenÂberg, co-founder, CEO and Chairman