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Junior Media Buyer: Get Healthy and Get Paid -

Tuesday, June 23, 2020

Is Salesforce a Great Place to Work? -

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Is Apple a Great Place to Work? -

Wednesday, June 19, 2019

Do I want to work at Adobe? -

Wednesday, June 12, 2019

NVIDIA, why work here? -

Friday, June 7, 2019

Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

What kind of Business Development
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Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

Wednesday, February 7, 2018

Nielsen Why You Want to Work at this Digital Transformation Organization -

Tuesday, February 6, 2018

Why You Want a Job at Twitter -

Monday, February 5, 2018

How fast is this Blockchain thing going to take over? -

Friday, February 2, 2018

Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Why You Want to Work at Snapchat -

Wednesday, January 24, 2018

Why You Want to Get a Job at Vogue Magazine: -

Thursday, January 18, 2018

Is it Better to work at Buzzfeed or The New York Times? -

Friday, January 12, 2018

LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

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How fast is this Blockchain thing going to take over?

How fast is this Blockchain thing going to take over?

Well that was fast, rel­a­tive­ly speak­ing, we’re talk­ing about Blockchain of course. Ever since Bit­coin hit the scene a few years ago there has been mas­sive skep­ti­cism and con­cern over the use of cryp­­to-cur­ren­­cy, pri­mar­i­ly by gov­ern­ments and mul­ti-nation­al busi­ness­es that fear the loss of con­trol to the pub­lic. Of course the Mil­len­ni­al gen­er­a­tion has embraced this new fron­tier fair­ly whole-heart­ed­­ly, with 92% of them firm­ly express­ing their dis­trust of banks accord­ing to an ear­ly 2016 white paper pub­lished by Face­book IQ. While many peo­ple in the gen­er­al pub­lic still don’t real­ly under­stand what Bit­coin or cryp­­to-cur­ren­­cy is, or the tech­nol­o­gy behind it. But sud­den­ly major cor­po­ra­tions are embrac­ing blockchain tech­nol­o­gy at a record pace, not nec­es­sar­i­ly for cur­ren­cy relat­ed issues but for oth­er appli­ca­tions which can great­ly ben­e­fit from the supe­ri­or track­ing abil­i­ties it enables. Sur­vey Says Nor­mal­ly an inter­net-based sur­vey has about as much of a chance at being cred­i­ble as a polling orga­ni­za­tion dur­ing the 2016 pres­i­den­tial elec­tion cycle (zing! ouch!). How­ev­er, when that sur­vey is done by Deloitte one tends to give it the ben­e­fit of the doubt to some extent. The sur­vey in ques­tion found that 12% of big busi­ness­es, defined as a busi­ness with at least $500 mil­lion in…

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Giftbit is Giving You Your own Online Currency and Gift Cards

Giftbit is Giving You Your own Online Currency and Gift Cards

When Leif Baradoy was help­ing his broth­er move he found a draw­er full of unused gift cards. This was the inspi­ra­tion for Gift­bit, the com­pa­ny Baradoy would go on to found with Peter Locke. Gift­bit offers com­pa­nies a ser­vice where they can send cus­tomers dig­i­tal gift cards with set expi­ra­tion dates through email, then fol­low up via email to remind the cus­tomers to use the cards before they expire. Because of their busi­ness mod­el, the com­pa­ny los­es no mon­ey if the cus­tomer does­n’t respond. “Gift­bit cus­tomers are able to track, audit, and man­age their gift card offers and cam­paigns down to the recip­i­ent lev­el,” Baradoy told Geek­Wire last fall. The com­pa­ny received ven­ture fund­ing ear­ly in 2016 from Founder’s Co-op and Freestyle, and in the time between then and now have iden­ti­fied a need that they have just announced dur­ing TechCrunch Dis­rupt SF that they will fill, the need for a busi­ness to be able to cre­ate their own dig­i­tal cur­ren­cy on the fly and in what­ev­er form they want — pro­mo codes, refund cred­its, or dig­i­tal gift cards for sale. This new offer­ing can help busi­ness­es in a num­ber of ways, but the one that jumps out to me is retain­ing prof­its when a cus­tomer decides they want…

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This Guy’s Solution for solving Programmatic Advertising Back End Automation Will Blow Your Mind

Programmatic Advertising and the Blockchain

Josh Engroff @jengroff the Chief Dig­i­tal Offi­cer of @themediakitchen has pre­sent­ed a tru­ly inno­v­a­tive way to solve the cur­rent tedious back end issues for billing and record keep­ing for Pro­gram­mat­ic adver­tis­ing.  Use the Blockchain.  We’ve cov­ered Blockchain Tech­nol­o­gy before on MediaJobs.com but this is the first time I have heard it applied to Ad Tech­nol­o­gy. Josh states that the use of the Blockchain would “1), improve pro­gram­mat­ic adver­tis­ing effi­cien­cy, and 2) evolve sta­t­ic busi­ness mod­els.”  Pro­gram­mat­ic adver­tis­ing has done a great job min­i­miz­ing the inef­fi­cien­cies of the media buy­ing and place­ment process (ie: place­ment, speed­ing exe­cu­tion) as well as now pro­vides an amaz­ing array of data nev­er before avail­able in one place. How­ev­er when it comes to the back­end, Engroff states that “The process by which pay­ments are set­tled between par­ties in these trans­ac­tions – brands, agen­cies, and media com­pa­nies – has not evolved in decades. I’s is still a labo­ri­ous process requir­ing invoic­es, accounts payable and receiv­able, pay­ment terms (30, 45, 60?) and many, many peo­ple.”  We’ve all heard of Bit­coin but most do not real­ize that Bit­coin is pow­ered by the Blockchain, which is a dis­trib­uted data­base of data records.  It’s this approach to man­ag­ing all the back…

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