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Meet Stash, the app that simplifies buying beauty products

After more than two thou­sand beta testers played with it for a year, New York’s fledg­ling ecom­merce com­pa­ny Stash has final­ly unveiled its iOS app for tak­ing the both­er out of buy­ing beau­ty prod­ucts. E‑commerce ana­lysts in search of a new busi­ness mod­el in the crowd­ed beau­ty prod­ucts space might do well to take a clos­er look at what this app has to offer. Pro­fes­sion­al rec­om­men­da­tions For one thing, it’s not attempt­ing to emu­late Birch­box, which is a sub­scrip­tion ser­vice for var­i­ous beau­ty delights, and nei­ther is it attempt­ing to tread the path of ecom­merce firms like Julep, with a heavy empha­sis on social rec­om­men­da­tions. No; Stash offers users rec­om­men­da­tions for prod­ucts as eval­u­at­ed by influ­en­tial experts writ­ing about them in top fash­ion and beau­ty mag­a­zines, blogs and web­sites. These prod­uct-endors­ing edi­to­r­i­al out­lets include big names like Vogue, Glam­or and W; by scour­ing the web for the best offers, it pro­vides list­ings of the best prod­ucts at the low­est prices, too. MIT alum Sid Hen­der­son hatched the idea behind Stash out of his own frus­tra­tion and dis­plea­sure while shop­ping in drug­stores. But it was Sid’s fel­low co-founder Veron­i­ca Gled­hill who thought Stash could do much more by offer­ing trust­ed prod­uct…

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