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Techcrunch Interviews: Piqed — Optimizing Beauty Products for Consumers

Techcrunch Interviews: Piqed - Optimizing Beauty Products for Consumers

Can data lead to a more beau­ti­ful you?  Helen and Annie from Piqued (pro­nounced like picked) think so.  They have cre­at­ed a prod­uct designed to help you find the best beau­ty prod­ucts for your skin and look.  Using a data dri­ven mod­el and infor­ma­tion from your past expe­ri­ences Piqed will help you choose the beau­ty prod­ucts that will work best for you. The glob­al cos­met­ics mar­ket was $460 bil­lion in 2014 and, accord­ing to Hahn, their focus is on the pre­mi­um seg­ment of the busi­ness which she esti­mates at $50 bil­lion. Avail­able now as an IOS app the ser­vice is expect­ed to have a more for­mal launch in the fall. I spoke with Helen Hahn and Annie Peng from Piqed and learned why they start­ed this busi­ness,  the prob­lems they are solv­ing and about the busi­ness oppor­tu­ni­ty. Roy: This is Roy Weiss­man from MediaJobs.com. Today we’re talk­ing with Helen Hahn and Annie Peng from Piqed.   Helen: We tried to solve a prob­lem that a lot of women face when choos­ing skin­care prod­ucts. You walk into a store and maybe from hearsay or a friend’s rec­om­men­da­tion, you pick up a prod­uct. You try it and then you real­ize that it does­n’t…

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