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Tag Archives: Barry Cupples

Omnicom reveals revenue share venture with mobile ad firm Amobee

Details of a unique rev­enue shar­ing joint-ven­­ture are emerg­ing between the mighty ad hold­ing com­pa­ny, Omni­com, and the up-and-com­ing mobile adver­tis­ing firm Amobee. Adver­tis­ing jug­ger­naut Omni­com owns a pletho­ra of promi­nent agen­cies, includ­ing TBWA, DDB and BBDO, and its pact with Amobee marks a striking