A big chance for fledgling ad agencies: go mobile, get rich
Online pubÂlishÂing agenÂcies are failÂing to capÂiÂtalÂize on the burÂgeonÂing mobile marÂket, accordÂing to the latÂest ConÂtent and Trends CenÂsus from the AssoÂciÂaÂtion of Online PubÂlishÂers (AOP). While more conÂsumers than ever before are accessÂing conÂtent via tablets and smartÂphones, ad revÂenues simÂply aren’t moving