Tag Archives: Association of Online Publishers

A big chance for fledgling ad agencies: go mobile, get rich

Online pub­lish­ing agen­cies are fail­ing to cap­i­tal­ize on the bur­geon­ing mobile mar­ket, accord­ing to the lat­est Con­tent and Trends Cen­sus from the Asso­ci­a­tion of Online Pub­lish­ers (AOP). While more con­sumers than ever before are access­ing con­tent via tablets and smart­phones, ad rev­enues sim­ply aren’t moving