Online advertising agencies enjoyed a bumper start to 2014 with revenues hitting a record first quarter high of $11.6 billion. The rocketing rise of digital The sterling efforts of all those hardworking copywriters, art directors and account managers appear to have paid off handsomely this
It doesn’t take a virtuoso art director to notice that some of the stuff that gets billed as native advertising frankly gives native advertising a bad name; the quality, shall we say, is decidedly variable. But New York’s startup ad company Sharethrough is seeing to
David Baldwin, founder of the startup ad shop Baldwin&, has been talking about the effects of winning AdAge’s “Small Agency of the Year” award last year. As any art director or account manager can testify, the prize is a pretty impressive accolade for a shop
Art directors and account managers seeking to boost the fortunes of their online advertising agencies have a new challenge: create the first “anti-advertising” video ad and win class time or $5,000-worth of video equipment from a Filipino film institute. An anti-ad ad for advertising art
Now here’s a clever idea for forward-looking account managers from online advertising agencies: use cutting-edge image-recognition software to detect how brand logos are being used in social media photos. Such technology would let companies track when, where and how their brands were featured (“visual mentions”).