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Tag Archives: apps

Agencies vie to dream up lucrative uses for Google Glasses

Agencies vie to dream up lucrative uses for Google Glasses

Art direc­tors and oth­er cre­atives in online adver­tis­ing agen­cies have been ris­ing to a new chal­lenge: think up some entic­ing new ways of using Google Glass­es. If Google CEO Lar­ry Page liked the idea, he would award the lucky inno­va­tors a pair of the eagerly

Can the Weatherman Predict the Next Election?

Want­i­ng some of the $9.8 bil­lion pie–estimated 2012 cam­paign spending–The Weath­er Chan­nel has part­nered with Jump­tap to offer mobile ads. Through The Weath­er Chan­nel mobile app, polit­i­cal can­di­dates will be able to have tar­get­ed ads appear on the devices of more than 30 mil­lion TWC

Mobile Advertising vs. Mobile Apps – Where Should I Work?

With over 30 per­cent of Amer­i­cans own­ing Smartphone’s, Mobile adver­tis­ing is a nascent and fast grow­ing oppor­tu­ni­ty, accord­ing to Busi­ness Insid­er. Mobile adver­tis­ing is a type of adver­tis­ing dis­played on phones or oth­er mobile devices such as iPads. There are sev­er­al dif­fer­ent types of advertising