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Disney Research on Augmented Reality Demand you Color Within the Lines

Disney Research on Augmented Reality Demand you Color Within the Lines

That good ol’ com­pa­ny Dis­ney is always on the fore­front of doing some­thing cool. Ear­li­er this month we spoke about their using Li-Fi (Read Li-Fi arti­cle here). Now they’re work­ing with AR for kids who like to col­or in books. Why, you might ask? Because they’ve fig­ure out how to turn 2D flat col­ored images and trans­form them into 3D char­ac­ters that you can manip­u­late. So it takes the image of the char­ac­ter in the col­or­ing book and maps the col­ors applied by the user to a pre-made 3D ani­ma­tion of the char­ac­ter. So a child begins col­or­ing the char­ac­ters, the char­ac­ter itself comes to life before your very eyes – that is, with the help of an AR app on any giv­en device. Essen­tial­ly, as the child draws and col­ors, the Dis­ney char­ac­ter then springs to life in real-time like mag­ic. Dis­ney (jobs at Dis­ney) believes that tech­nolo­gies such as AR could help re-ignite their innate dri­ve at being cre­ative by inte­grat­ing the tech­nol­o­gy with col­or­ing books. By pro­vid­ing a bridge between real-world activ­i­ties and dig­i­tal enhance­ments, Dis­ney hopes the mind of child could equal­ly be enhanced in tan­dem. “[C]hildren spend an increas­ing amount of time pas­sive­ly con­sum­ing con­tent…

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Agencies vie to dream up lucrative uses for Google Glasses

Agencies vie to dream up lucrative uses for Google Glasses

Art direc­tors and oth­er cre­atives in online adver­tis­ing agen­cies have been ris­ing to a new chal­lenge: think up some entic­ing new ways of using Google Glass­es. If Google CEO Lar­ry Page liked the idea, he would award the lucky inno­va­tors a pair of the eager­ly antic­i­pat­ed Glass­es. An art director’s chal­lenge  On a more seri­ous note, the search leviathan is adamant that it doesn’t want dis­play ads on the device, an embar­go which is exer­cis­ing the minds of art direc­tors, copy­writ­ers and account man­agers far and wide. Just how can this tech­nol­o­gy be used in mar­ket­ing? One pos­si­bil­i­ty hint­ed at by Google at the recent I/O con­fer­ence was the devel­op­ment of brand­ed apps – a num­ber of media out­lets and social net­works like CNN, Elle, Face­book, Tum­blr, Twit­ter and Ever­note are already report­ed to be build­ing them. Accord­ing to Ad Age, the chal­lenge for agen­cies was suc­cinct­ly summed up by Razor­fish CTO Ray Velez, “We need to fig­ure out how to make a dig­i­tal expe­ri­ence on Glass that’s not an ad.” Velez believes that Glass can be used to encour­age inter­ac­tions between a brand’s com­mu­ni­ty mem­bers. But much is up in the air at present – Google itself isn’t clear…

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Can the Weatherman Predict the Next Election?

Want­i­ng some of the $9.8 bil­lion pie–estimated 2012 cam­paign spending–The Weath­er Chan­nel has part­nered with Jump­tap to offer mobile ads. Through The Weath­er Chan­nel mobile app, polit­i­cal can­di­dates will be able to have tar­get­ed ads appear on the devices of more than 30 mil­lion TWC users–roughly 10 per­cent of the U.S. pop­u­la­tion– across the nation. The part­ner­ship was announced on July 31, 2012, just as can­di­dates begin step­ping-up their ad spend­ing. Jump­tap, the indus­try leader in tar­get­ed mobile adver­tis­ing, is able to offer unique tar­get­ing capa­bil­i­ties, mak­ing the best use of the can­di­date’s ad bud­get. This new step in mobile adver­tis­ing is expect­ed to be a suc­cess­ful one as cam­paign ads are typ­i­cal­ly most effec­tive dur­ing news and weath­er reports says Paran Joharchief mar­ket­ing offi­cer at Jump­tap. One of the best weath­er apps, accord­ing to CNet writer Jason Parker,the app alerts users to updates through­out the day which in turn prompts users to open the app and check the fore­cast. With such repeat­ed use, it’s a great adver­tis­ing plat­form. The ads will run based on the ZIP code that users enter when they reg­is­ter their device. For iPhone and Android users, the user’s lat­i­tu­di­nal and lon­gi­tu­di­nal coor­di­nates can be accessed…

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Mobile Advertising vs. Mobile Apps – Where Should I Work?

With over 30 per­cent of Amer­i­cans own­ing Smartphone’s, Mobile adver­tis­ing is a nascent and fast grow­ing oppor­tu­ni­ty, accord­ing to Busi­ness Insid­er. Mobile adver­tis­ing is a type of adver­tis­ing dis­played on phones or oth­er mobile devices such as iPads. There are sev­er­al dif­fer­ent types of adver­tis­ing such as text, graph­ic images as well as ani­mat­ed ads. Fur­ther­more, 50 per­cent of all pur­chas­es are pre­ced­ed by an Inter­net search and more than $1 bil­lion is spent on mobile adver­tis­ing each year. This num­ber is expect­ed to reach $4.39 bil­lion by 2015 which means work­ing in mobile adver­tis­ing or dig­i­tal media jobs is like­ly a good idea since the indus­try seems to be grow­ing. Anoth­er indus­try that you can work in is the devel­op­ment of mobile apps. Mobile apps, for­mer­ly referred to as mobile appli­ca­tions, are soft­ware devices for hand­held devices such as smart­phones and tablets. This might include a game or an appli­ca­tion to help you find a local restau­rant, keep track of your expens­es or track how many steps you walk each day. It takes times to learn how to devel­op mobile apps, but income can be lucra­tive if you become a tal­ent­ed devel­op­er. This is because you can sell the…

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