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Johannes Leonardo is TTI Floor Care’s new lead agency

New York’s fash­ion-savvy bou­tique agency Johannes Leonar­do has just land­ed a mas­sive deal as TTI Floor care’s Agency of Record. One big account after anoth­er Cre­ative art direc­tors and hard-head­­ed account man­agers alike tend to be keen­ly inter­est­ed in rel­a­tive­ly small shops which begin to achieve mete­oric suc­cess, and JL cer­tain­ly falls into this cat­e­go­ry. Mul­ti-award win­ning, the agency only last month won the cov­et­ed Estee Laud­er account. And now it’s king adver­tis­ing pin for the biggest floor care com­pa­ny in North Amer­i­ca (as our busi­ness savvy account man­ag­er might sur­mise, if you’re going to adver­tise for the vac­u­um­ing busi­ness, you might as well adver­tise for all of it). The deal means JL will now han­dle giant brands like Hoover, Oreck and Dirt Dev­il as well as the UK’s best-sel­l­­ing floor care brand, Vax. And the evi­dence is that TTI Floor Care is aggres­sive­ly upping its adver­tis­ing spend, which Adweek reports soared from $27 mil­lion in 2012 (for Hoover, Oreck and Dirt Dev­il) to a stag­ger­ing $67 mil­lion in 2013. Blown away Announc­ing the deal, TTI Floor Care’s CMO, Alan Grave­ly, told Adweek and AdAge: “We were impressed with all the agen­cies we spoke with, but we were blown away…

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