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What does Google’s D‑WAVE, Blippar, and Machine Vision have to say about where media is heading?

What does Google’s DWAVE, Blippar, and Machine Vision have to say about where media is heading?

So why is a com­put­er being able to see be so darn impor­tant, I’ll tell you why, so adver­tis­ers can know exact­ly who you are, wher­ev­er you are, and send a high­ly tar­get­ed prod­uct adver­tise­ment at you through some pret­ty clever chan­nels. Let’s imag­ine a far future sce­nario, like in 16 months from now, where you are walk­ing down the street and the HD dig­i­tal dis­play screen which is in actu­al­i­ty the glass of a store­front you hap­pen to be pass­ing near calls out to you specif­i­cal­ly. “Hey Jere­my! I love the Ralph Lau­ren Jack­et you’re wear­ing. We just got in the 2017 bold cut of that jack­et in Dark Green, take a look” The dis­play screen pro­ceeds to show you what you would look like by over­lay­ing the new jack­et on top of the old while main­tain­ing the street view behind you by using Aug­ment­ed Real­i­ty. The dis­play then pro­ceeds to say “if you come in and buy one right now, we’ll offer you a %10 per­cent dis­count”. You say to your­self, damn, I look great in this jack­et and walk right on in. SUCKER!!!! Hon­est­ly sce­nar­ios like this are in devel­op­ment right now. Not as cohe­sive as the…

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