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The rise and rise of Denver-based advertising startup Altitude Digital Partners

It may no longer be news that online adver­tis­ing agen­cies are putting their art direc­tors and account man­agers to work on online video cam­paigns as nev­er before (eMar­keter pre­dicts that dig­i­tal video ad spend­ing will explode from this year’s $4.1 bil­lion to over $8 bil­lion by 2016). But maybe it is news to find a young online dis­play and video ad tech firm which has sure­foot­ed­ly kept abreast of the trend toward video, even when it wasn’t a glim­mer in most adver­tis­ers’ and pub­lish­ers’ eyes. Surf­ing the dig­i­tal crest Den­ver-based start­up Alti­tude Dig­i­tal Part­ners match­es pub­lish­ers with adver­tis­ers through a real-time bid­ding plat­form that func­tions like online Adland’s very own eBay. The efforts of art direc­tors and account man­agers get to be a lit­tle more appre­ci­at­ed cour­tesy of Alti­tude Dig­i­tal, because their prod­uct is more like­ly to be seen. It com­bines user data from online and offline sources, cross-ref­er­enc­ing infor­ma­tion held by cook­ies with infor­ma­tion from third-par­­ty firms like Exper­ian. Video ads get tar­get­ed far more effec­tive­ly, end­ing up being viewed rather than sim­ply skipped (the fate of too many art direc­tors’ online cre­ations). Back in 2009, erst­while online adver­tis­ing sales rep, Jer­ry Oster­miller, decid­ed to dust him­self off after…

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