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Tag Archives: advertising campaign

Advertising to the Marrow

It seems that every busi­ness needs some sort of adver­tis­ing to make them stand out from their com­pe­ti­tion. Even non-prof­its for bone mar­row dona­tion. DKMS Amer­i­c­as, a world­wide orga­ni­za­tion that facil­i­tates bone mar­row trans­plants for peo­ple with blood can­cer, among oth­er seri­ous dis­eases, recent­ly sent

Little Caesars Pizza Says ‘Go Away,’ Seriously!

Lit­tle Cae­sars Piz­za is test­ing the safe bound­aries of adver­tis­ing neg­a­tive psy­chol­o­gy with its ad cam­paign, plead­ing and warn­ing con­sumers not to call the restau­rant at a par­tic­u­lar phone num­ber or pro­vide a per­son­al email address. Play­ing on the well-known human pat­tern that curios­i­ty will