Those with media jobs in mobile advertising agencies who are skeptical about Instagram’s recent, much-vaunted foray into advertising might want to think again: early results suggest that it’s going to be a valuable platform for advertising. Why mobile advertising agencies will be taking Instagram seriously
The monthly Scorecard for Mobile Advertising reach and Targeting (S.M.A.R.T) Report from mobile advertising company Millennial Media is becoming required reading for anyone with media jobs in mobile advertising agencies; and the latest edition, which covers trends in 2012, shows that mobile ads placed around
Advertisers have been baying for Microsoft’s blood this week following the software giant’s announcement that its latest browser, IE10, will automatically default to Do Not Track. This latest move comes after months of wrangling between advertisers and Internet communities to implement an opt-in Do Not Track