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Tag Archives: AdMobius

Mobile ad analytics startup Adelphic gains $10 million investment

Mobile ad analytics startup Adelphic gains $10 million investment

Ad tar­get­ing start­up Adel­ph­ic Mobile looks set to enhance the world of mobile phones adver­tis­ing dra­mat­i­cal­ly after secur­ing $10 mil­lion in Series A fund­ing. Mobile adver­tis­ing agen­cies face par­tic­u­lar dif­fi­cul­ties not shared by their more tra­di­tion­al inter­net ad rel­a­tives; it’s noto­ri­ous­ly dif­fi­cult to col­lect reliable

Palate, the new specialist culinary shop, enters Adland

For­mer Saveur pub­lish­ing exec­u­tive Mer­rii Lee Kingsly is switch­ing careers to head a new ad agency spe­cial­iz­ing in the culi­nary mar­ket. Sched­uled to be launched short­ly in New York, the new ven­ture – “Palate” – is the brain­child of the gener­ic, Texas-based agency FKM. The