Tag Archives: Adland

ZenithOptimedia predicts mobile ad spend explosion

Peo­ple work­ing in media jobs for mobile adver­tis­ing agen­cies could be for­giv­en for feel­ing a lit­tle con­fused by two new adver­tis­ing expen­di­ture fore­casts. ZenithOp­ti­me­dia has tak­en a bull­ish­ly opti­mistic view of the com­ing three years, pre­dict­ing that mobile adver­tis­ing will expand to 36 per­cent of