Tag Archives: Adfonic

Adfonic CEO explains why mobile advertising must have specialists

Vic­tor Malachard, the CEO and founder of the huge­ly suc­cess­ful mobile adver­tis­ing start­up Adfon­ic, has been explain­ing why this cor­ner of Adland needs spe­cial­iza­tion, not gen­er­al­iza­tion. Respond­ing in Ven­ture­Beat to a recent guest post by Turn’s CEO Jonathan Gard­ner, Malachard takes issue with Gardner’s view