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Mobile ad tech startup TapCommerce now belongs to Twitter

Re/code jour­nal­ist Ina Fried has revealed that New York’s mobile tech start­up Tap­Com­merce has just been acquired by Twit­ter. Found­ed in 2012, Tap­Com­merce rapid­ly estab­lished itself as a leader in mobile ad retar­get­ing. As any prod­uct man­ag­er famil­iar with the process could tes­ti­fy, while it’s rel­a­tive­ly straight­for­ward on desk­top devices to help busi­ness­es tar­get ads based on a user’s pre­vi­ous activ­i­ty, the absence of cook­ies on mobile demands an alto­geth­er new approach. Desir­able tech­nol­o­gy That’s where Tap­Com­merce stepped in: accord­ing to its CEO and co-founder, Bri­an Long, it was able to retar­get ads on mobile devices by using “large amounts of data cou­pled with sophis­ti­cat­ed sta­tis­ti­cal analy­sis.” An ecom­merce app, for instance, could be fed with retar­get­ed ads by Tap­Com­merce to encour­age lapsed cus­tomers to come back by tempt­ing them with new sales or pro­mo­tions. The new deal with Twit­ter is said to be worth $100 mil­lion, although the microblog­ging jug­ger­naut has so far declined to con­firm the price tag. But if that’s an accu­rate ball park fig­ure, you don’t need to be a sea­soned prod­uct man­ag­er to fig­ure out that TapCommerce’s plat­form was being eyed hun­gri­ly by the social net­work­ing giant, which has just announced new mobile app install…

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With its latest office in New York buzzing with success, ad retargeting startup AdRoll sets it sights on global expansion

Here’s a ques­tion to exer­cise the gray mat­ter of the job­bing busi­ness devel­op­ment man­ag­er: how does an ad tech start­up leap from $19 mil­lion in invest­ment to $89 mil­lion in a sin­gle bound? Answer: have a tried and test­ed prod­uct that real­ly does help mar­keters get a sound return on invest­ment from their dig­i­tal adver­tis­ing cam­paigns. Like ad tech start­up AdRoll, for exam­ple, which has just raised a prince­ly $70 mil­lion in Series C. Soar­ing suc­cess  With its new­­ly-opened New York office (led by for­mer Google and Say Media exec Neil Cole­man) steam­ing ahead to become the company’s most suc­cess­ful yet, clos­ing in on Madi­son Avenue in the process, AdRoll has per­suad­ed some pret­ty hard-head­­ed investors that it’s worth the addi­tion­al cash. Busi­ness devel­op­ment man­agers who’ve been around for a while will recall that back in 2008, when AdRoll was found­ed, ad tech wasn’t con­sid­ered par­tic­u­lar­ly cool. But co-founder and CEO Aaron Bell, who began pro­fes­sion­al life as a tech engi­neer, sensed that Google AdWords had poten­tial to be devel­oped in new direc­tions and devel­oped AdRoll’s adver­tis­ing retar­get­ing tech­nol­o­gy as a result. And he’s been proven right. In Octo­ber last year, AdRoll’s rev­enue run rate reached $100 mil­lion, and it’s…

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Rocket Fuel, the ad tech startup that actively learns from Big Data to shape campaigns

It goes with­out say­ing that most ad agency busi­ness devel­op­ment man­agers need to per­suade clients that the agency can real­ly dri­ve online adver­tis­ing sales. But in a world where Big Data has become tru­ly colos­sal, how do you back up those promis­es with con­vinc­ing data? Dig­i­tal ad tech­nol­o­gy start­up Rock­et Fuel may have the solu­tion. Big Data meets Arti­fi­cial Intel­li­gence  Launched in 2009, the com­pa­ny went pub­lic in Sep­tem­ber last year and now has offices in New York, Chica­go, San Fran­cis­co, Los Ange­les, Lon­don and Paris (it’s head­quar­tered in Red­wood, Cal­i­for­nia). At a moment when oth­er ad tech firms were see­ing under­whelm­ing IPOs (think YuMe and Tremor Media, for exam­ple), Rock­et Fuel’s shares dou­bled on the first day of trad­ing. Its mar­ket val­u­a­tion then was $1.6 bil­lion. And it’s attract­ed some big names in a crowd­ed and com­pet­i­tive mar­ket­place, includ­ing Amer­i­can express, Dell, Microsoft and Nike. The more inquir­ing busi­ness devel­op­ment man­ag­er will want to know what Rock­et Fuel has got that its numer­ous rivals lack. Everyone’s into Big Data these days, after all. Accord­ing to its co-founder and VP of Engi­neer­ing Abhi­nav Gup­ta, not only can the firm’s soft­ware ana­lyze mind-bog­gling­­ly vast amounts of data in an instant, it…

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Triggit hits the jackpot with $7.4 million series B funding

social media manager media jobs

After see­ing its rev­enue soar by 300 per­cent in less than six months, San Fran­cis­co based ad tech start­up Trig­git has leaped to new heights with a Series B fund­ing deal worth $7.4 mil­lion. Copy­writ­ers, art direc­tors and account man­agers from most online adver­tis­ing agen­cies will be intrigued by the suc­cess of Triggit’s “demand-side plat­form” (DSP), which plunges into real-time bid­ding exchanges to buy ads for its 200 clients, all of whom spend over $10,000 a month. Spec­tac­u­lar growth This stratos­pher­ic suc­cess sto­ry is chiefly due to the startup’s par­tic­i­pa­tion in Facebook’s ad exchange, FXB, which uses re-tar­get­ing tools to assist adver­tis­ers to reach the famous social network’s army of users. In the last quar­ter of 2012 alone, Trig­git expand­ed its team by 50 per­cent and now boasts offices in Los Ange­les, Boston and New York. It’s CEO and co-founder, , says he’d “be sur­prised if we didn’t dou­ble in size in the next six to twelve months.” The lat­est fund­ing round takes the total raised by Trig­git to $13.4 mil­lion and the firm is near­ing prof­itabil­i­ty. The round was led by ven­ture cap­i­tal firms Foundry Group and Spark Cap­i­tal and includ­ed exist­ing investors. Coelius said, “Our core rea­son for…

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