Re/code jourÂnalÂist Ina Fried has revealed that New York’s mobile tech startÂup TapÂComÂmerce has just been acquired by TwitÂter. FoundÂed in 2012, TapÂComÂmerce rapidÂly estabÂlished itself as a leader in mobile ad retarÂgetÂing. As any prodÂuct manÂagÂer familÂiar with the process could tesÂtiÂfy, while it’s
Here’s a quesÂtion to exerÂcise the gray matÂter of the jobÂbing busiÂness develÂopÂment manÂagÂer: how does an ad tech startÂup leap from $19 milÂlion in investÂment to $89 milÂlion in a sinÂgle bound? Answer: have a tried and testÂed prodÂuct that realÂly does help marketers
It goes withÂout sayÂing that most ad agency busiÂness develÂopÂment manÂagers need to perÂsuade clients that the agency can realÂly driÂve online adverÂtisÂing sales. But in a world where Big Data has become truÂly colosÂsal, how do you back up those promisÂes with conÂvincÂing data?
After seeÂing its revÂenue soar by 300 perÂcent in less than six months, San FranÂcisÂco based ad tech startÂup TrigÂgit has leaped to new heights with a Series B fundÂing deal worth $7.4 milÂlion. CopyÂwritÂers, art direcÂtors and account manÂagers from most online adverÂtisÂing agencies