Re/code journalist Ina Fried has revealed that New York’s mobile tech startup TapCommerce has just been acquired by Twitter. Founded in 2012, TapCommerce rapidly established itself as a leader in mobile ad retargeting. As any product manager familiar with the process could testify, while it’s
Here’s a question to exercise the gray matter of the jobbing business development manager: how does an ad tech startup leap from $19 million in investment to $89 million in a single bound? Answer: have a tried and tested product that really does help marketers
It goes without saying that most ad agency business development managers need to persuade clients that the agency can really drive online advertising sales. But in a world where Big Data has become truly colossal, how do you back up those promises with convincing data?
After seeing its revenue soar by 300 percent in less than six months, San Francisco based ad tech startup Triggit has leaped to new heights with a Series B funding deal worth $7.4 million. Copywriters, art directors and account managers from most online advertising agencies