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Tag Archives: ad targeting

The saboteur of ad targeting gets a new job in an ad agency

What should a senior art direc­tor do when faced with a bril­liant young grad­u­ate stu­dent whose the­sis project near­ly blew dig­i­tal ad tar­get­ing to pieces? Run? Hide? Nope: hire her. Inside the tent That’s exact­ly what Jeff Ander­son, the co-exec­u­­tive cre­ative direc­tor of New York ad agency