Now here’s a neat idea to stir the creative juices of art directors and account managers alike: use the office as a gallery and a pop-up store to showcase your agency’s campaigns. To be truthful, another agency got there first: meet Van’s General Store, which
No seasoned account manager or art director would dispute that driving online advertising sales for clients is a big priority in Adland; but it’s not the only objective to consider. A recent worldwide study by research company Econsultancy found that different channels are used by
It’s official: all the hard work put in by art directors, copywriters and account managers at their online advertising agencies has paid off. US digital advertising revenue soared by 15.5% in 2012, leaping from 2011’s total of $31.7 billion to $36.6 billion. Trumping 2011 The figures are