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Tag Archives: account manager

Brooklyn-based startup agency Supply Side helps big brands sell cool clothes

Here’s a challenge for a creative art director: your account manager asks you to find a way of making it a cinch for mass brands to advertise their seriously cool clothes through your agency and then tells you to come up with a killer idea

A big chance for fledgling ad agencies: go mobile, get rich

Online publishing agencies are failing to capitalize on the burgeoning mobile market, according to the latest Content and Trends Census from the Association of Online Publishers (AOP). While more consumers than ever before are accessing content via tablets and smartphones, ad revenues simply aren’t moving