Is Salesforce a Great Place to Work? -

Thursday, December 26, 2019

Is Apple a Great Place to Work? -

Wednesday, June 19, 2019

Do I want to work at Adobe? -

Wednesday, June 12, 2019

NVIDIA, why work here? -

Friday, June 7, 2019

Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

What kind of Business Development
Jobs are in Los Angeles?

Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

Wednesday, February 7, 2018

Nielsen Why You Want to Work at this Digital Transformation Organization -

Tuesday, February 6, 2018

Why You Want a Job at Twitter -

Monday, February 5, 2018

How fast is this Blockchain thing going to take over? -

Friday, February 2, 2018

Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Why You Want to Work at Snapchat -

Wednesday, January 24, 2018

Why You Want to Get a Job at Vogue Magazine: -

Thursday, January 18, 2018

Is it Better to work at Buzzfeed or The New York Times? -

Friday, January 12, 2018

LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

Executive Editor Job at Philadelphia Gay News -

Friday, November 10, 2017

Making Job Search Easier by Finding the Great Companies First

Find a
Title/Keywords Company Name
City, state or zip (optional)

Palate, the new specialist culinary shop, enters Adland

For­mer Saveur pub­lish­ing exec­u­tive Mer­rii Lee Kingsly is switch­ing careers to head a new ad agency spe­cial­iz­ing in the culi­nary mar­ket.

Sched­uled to be launched short­ly in New York, the new ven­ture – “Palate” – is the brain­child of the gener­ic, Texas-based agency FKM.

The rise of the spe­cial­ist ad agency

The ad busi­ness is today char­ac­ter­ized by a pro­lif­er­a­tion of online adver­tis­ing agen­cies focus­ing on nar­row busi­ness sec­tors. Aside from the move to reach the mobile con­sumer (wit­ness the part­ner­ship between AdMo­bius and StrikeAd and the grow­ing invest­ment in mobile adver­tis­ing by SMBs), shops are def­i­nite­ly head­ing toward spe­cialisms.

The pub­lish­ing world has secured sev­er­al high pro­file recruits from dig­i­tal ad agen­cies recent­ly (like Lau­ra Lang) but on this occa­sion the move was in the oppo­site direc­tion. Ms. Kingsly has amassed twen­ty years of expe­ri­ence in work­ing with food com­pa­nies dur­ing her pub­lish­ing career. She found her way to Palate after a shift of empha­sis at Saveur led her to spend increas­ing amounts of time liais­ing with food brands to cre­ate unique web con­tent aimed at con­sumers whose inter­ests went way beyond col­lect­ing recipes.

A Palate-able new mar­ket

Copy­writ­ers and art direc­tors take note: spe­cial­ist know-how pays. Palate isn’t going to oper­ate like a stan­dard part­ner agency; due to her exten­sive expe­ri­ence and cat­a­log of con­tacts, Kingsly has lit­tle need for lay­ers of expen­sive account man­agers. Instead she has forged an impres­sive 40-strong expert alliance with mar­keters, som­me­liers, mixol­o­gists and pre­mier chefs who will between them have emerg­ing new trends firm­ly on their radar.

Palate’s Pres­i­dent and Chief Cre­ative Offi­cer, Scott Brown, explained the shop will pio­neer a new form of research and account plan­ning, which will deliv­er “a faster form of learn­ing than tra­di­tion­al research that will allow brands to jump on emerg­ing oppor­tu­ni­ties.”

The shop intends to be unique to the food and bev­er­age mar­ket and will con­cen­trate on direct-to-brand rela­tion­ships. The restau­ra­teurs in the alliance, which include pres­ti­gious names like the Break­ers in Palm Beach and Jean Gorges in New York, get a gold­en chance to expand their brands and delve into poten­tial­ly lucra­tive menu plan­ning deals with big restau­rant chains.

Already, one of the big food brands on FKM’s ros­ter (which includes names like Graeter’s ice cream and Bertol­li Olive Oil) is already set to move over to Palate upon its launch.

Print Friendly, PDF & Email
Leave A Comment

You must be logged in to post a comment.