We like to give as much space as possible to up-and-coming firms on these pages; but every now and then, one of Adland’s Goliaths generates news that just can’t be ignored. Like YouTube, for instance: its VP of Sales, Lucas Watson, has just announced that
Art directors and account managers from online advertising agencies have something of a conundrum to contend with: is online video advertising now siphoning advertisers’ budgets away from TV and display, or not? Up, down, flat or what? It would seem that the answer depends on what you
As most seasoned e‑commerce analysts can testify, retailers often struggle to marry their offline and online operations; if some marriages are made in heaven, this one often looks more like a war zone. But San Francisco e‑commerce startup Curebit is taking steps to bring peace
Business development managers toiling in the online advertising industry should be breaking open the champagne today, as new figures from the IAB and PriceWaterhouseCoopers (PwC) reveal a spectacular year-on-year rise in U.S. digital ad revenue for the first quarter of 2013. A new landmark No less
Social media managers with an interest in sports networks might like to cast a glance at developments across the pond, where a UK-based social media sporting startup has just added another $1 million to its investment tally. Dramatic growth Fanatix is the sport’s addict’s dream, allowing
Even product managers have to find apartments; and that means that they’ll know, like everyone else who’s been in the same predicament, what a nightmare it can be. Checking Craigslist just doesn’t cut it anymore – it seems stuck in an internet time bubble dating
Hot on the heels of its recent appointment of Michael Collins, the former CEO and founder of mobile marketing agency Joule, as its new chief executive, mobile advertising startup Adelphic is to partner with Vivaki’s Audience on Demand (AOD) unit, one of the biggest agency
A business expert has urged account managers and others holding media jobs in online advertising agencies to be more discriminating about what they’re trying to measure with adtech data. Don’t measure efficiency when effectiveness is what’s needed There is a fashion these days for “programmatic
You don’t have to be a seasoned business manager to know that soaring demand for online advertising played alongside video clips is spurring big growth amongst startups specializing in online video advertising. Companies like Adap.tv, YuMe and Tremor Video Inc., for example, are all poised