Creatives and other pros who hold media jobs in mobile advertising agencies don’t need any lectures on the crucial role of ad-buying tools and analytics in this complex market; which is why they might like to know a little more about New York-based startup Run,
What should a senior art director do when faced with a brilliant young graduate student whose thesis project nearly blew digital ad targeting to pieces? Run? Hide? Nope: hire her. Inside the tent That’s exactly what Jeff Anderson, the co-executive creative director of New York ad agency
What does a company do to grow when it has 100% of its market and doesn’t want lose its employees? It starts new businesses. With over 2 million members in a country of 2 million people The Draugiem Group needed new ideas to grow. They
New York-based ecommerce startup Lookboard is aiming to drag the fax, pen and paper B2B wholesale infrastructure into the twenty-first century with cutting-edge digital technology, acting as an online wholesale catalog which brings e‑retailers and small, up-and-coming suppliers together. This little newbie might just be
Business development managers who attended the Digital Content NewFronts conference in New York City back in May seem to have had a blast, but won’t have been aware of the findings of a newly-released attendee poll conducted by the Interactive Advertising Bureau. The power of
The average social media manager can probably only dream of such a happening. After bootstrapping for eight long years, you suddenly bag $18 million from top-end investors in your fist funding round. But for weight loss and fitness social platform MyFitnessPal, this is no daydream.
Business development managers keen to boost their agency’s online advertising sales successes might look to Chicago for advice on the best data to use. Forget stale data from focus groups or TV ratings surveys from Nielson.Co. Networked Insights, a young ad tech company based in
Product managers working in New York will know a thing or two about the impossibility of hailing cabs at peak times. But thanks to Fifth Avenue’s new resident, GetTaxi, that could all be about to change. The startup was founded in Tel Aviv in 2011,
Not many 13-year-olds can truthfully claim to have the power to triple revenues from in-app mobile advertising; however,native mobile advertising firm NativeX – year of birth 2000 – claims to be able to yield benefits like this with its new ‘psychographic’ targeting technology. A new