Canny business development managers eager to get the low-down on the hottest new developments in Adland might spend a little time familiarizing themselves with Ideal Media, a New York-based startup that takes an intelligent approach to native content advertising. Content promotion + content creation =
In a move bound to pique the interest of community managers everywhere, social startup Hearsay Social has announced it has secured $30 million in Series C funding. The move will mean the company has extra capacity to invest in expanding customer support, sales teams and
Most community managers would agree that by the time a social network has raised $30 million in Series C funding, it’s clearly doing something very right. And since that’s just the amount that social startup Hearsay Social has just raised, the intrepid community manager will
A prominent executive in mobile marketing has offered some key advice to creatives holding media jobs in mobile advertising agencies: focus on customer experience. Writing in the online marketing news and information outlet iMediaConnection, Debora Lance (Executive VP and Managing Director of mobile marketing agency
Art directors wanting to get the best out of video advertising for their online advertising agencies might do well to heed some new “best practice” guidance from eMarketer. The rise of interactive It’s no secret that interactive video advertising is growing. Video ad management firm
Hardworking e‑commerce managers – anyone with a demanding day-job, in fact – will share something in common with the co-founders of New York startup Plated. You might have liked cooking the evening meal with your friends as graduate students but the whole idea of prepping
Most people holding media jobs in internet advertising will be aware that the core roles for driving online advertising sales include business development managers, advertising sales managers and search engine marketing specialists. But as the industry faces disruption through the uptake of ad blocking technologies,
Location-based social media startup Foursquare has finally released its new Windows 8 app, which interested social media managers and community managers may have caught a sneak preview of at the Microsoft BUILD conference in June last year. The app is now available from the Windows Store.
Product managers on the lookout for up-and-coming ideas in the tech space might welcome news that New York City is about to have a new resident: ThingLink, a startup currently based in Helsinki which lets users tag different features inside an image with links to