When are web users bypassing Google for Amazon? When they are searching for products. Why search in Google for products that are on Amazon? It gets even more significant when mobile comes into play. Using Amazon’s mobile app shoppers can buy at Amazon right from
Apple overtakes Microsoft’s record In a report printed in the Wall Street Journal, it was revealed this week that Apple Inc. surpassed Microsoft Corp as the largest ever American company when stock market value is used as the measurement. Passing the $623.52 billion mark, Apple
Little Caesars Pizza is testing the safe boundaries of advertising negative psychology with its ad campaign, pleading and warning consumers not to call the restaurant at a particular phone number or provide a personal email address. Playing on the well-known human pattern that curiosity will
There is a $1 trillion Hispanic media market to be claimed in the US in the next few years. Who’s going to walk away from the table with the largest slice of the pie? As Jeff Berovici and Dorothy Pomerantz wrote for Forbes Magazine dated August
What do you get when you put the head of a successful global digital advertising agency at the helm of one of America’s most traditional print publishers? We’re not sure either, but Time Inc. is going to find out following the appointment of former Digitas
Oh dear… It seems Zynga’s bad day on July 25 looks set to become a bad month. After posting earnings that show a drop of three cents per share, they are now wrestling with an array of lawsuits for copyright infringement and insider trading. The
What do you do if you’re a global corporation that has hundreds of millions of dollars to spend on your ad strategy and you want to get the biggest bang for your buck? Well if you’re Microsoft, Yahoo, Burger King, Disney or Coca Cola – you
Those looking for work in business data and news could be forgiven for thinking that the market is in the doldrums, but it seems old faithful Thomson Reuters might just be bucking the trend as it records healthy revenue growth this second quarter. The Manhattan
Things never stay still in the hurly-burly that is digital media, and just this week Yahoo announced that interim CEO Ross Levinsohn is set to walk following the appointment of Google’s Marissa Mayer. This is the second time he has been passed over for the