Polaris, the new site search tool recently launched by Wal-Mart Stores Inc., is already generating extra revenue after just three months. The revamped algorithm for Walmart.com’s site search engine displays results based on three measures of product popularity: most recently purchased, most posted about on
To combat long waits at Walmart check out lines, the company is testing a new smartphone mobile app checkout system at some of its stores. Customers would scan their items with their phone and then bring everything to a self checkout counter for payment. Walmart
Marketing professionals and audiophiles alike may be interested to learn that Denon and BBDO will be launching an ad campaign comprised of a groundbreaking 75% digital media. This may not be unusual for, say, a website, but it’s unusual to see an electronics company pushing
The biggest advertising company in the world, WPP PLC, has just announced a 0.5 percent cut in its 2012 revenue forecast, even though its first-half profit rose. The Wall Street Journal reports that the advertising leviathan believes its annual revenue will now be less than the
In 2011, Google invested $150 million into the creation of over 100 YouTube channels, most of which featured exclusive content from the likes of The Onion, Slate and The Wall Street Journal. Several celebrities also joined the effort, including such media sensations as Madonna, Ashton
Samsung is jumping ship, shifting from Google’s Android OS in favor of Microsoft’s Windows OS. The changeover was on display at the European electronics trade show in Berlin this week, when the South Korean mobile leviathan unveiled two new Windows-powered gadgets. Showcasing a gleaming new 10.1‑inch
Apple’s recent victory over Samsung in its patent dispute has increased pressure on the manufacturers of smartphones all over the world to design handsets which can stand up to the iPhone and offer consumers choice in a market worth approximately $219.1 billion. A jury decided
Online advertising agencies could be about to market hedge funds if a rule proposed by the Securities and Exchange Commission (SEC) receives public endorsement. As widely forecast, SEC Commissioners have voted to seek public consultation on removing nearly 90 years of restrictions on hedge fund
The canny social media manager with his finger on the market’s pulse may be interested to hear that Facebook Inc. is poised to buy Threadsy Inc., the startup software provider behind the celebrated social analytics tool Swaylo. The move paves the way for Facebook to