Whether you’re a tech-litÂerÂate prodÂuct manÂagÂer or not, few peoÂple would disÂpute that the boomÂing popÂuÂlarÂiÂty of BYOD (bring your own device) has improved workÂplace proÂducÂtivÂiÂty and caused secuÂriÂty headaches in equal meaÂsure. The core quesÂtions are: how do the guys at IT manÂage work-relatÂed outÂput on mulÂtiÂple scatÂtered devices withÂout comÂproÂmisÂing perÂsonÂal priÂvaÂcy, and how do they keep senÂsiÂtive work-relatÂed stuff conÂfiÂdenÂtial when it’s on a priÂvateÂly-owned device? Thanks to New York tech startÂup Divide (which used to go by the clunkiÂer and slightÂly bafÂfling name of EnterÂproid), device ownÂers and IT teams have a neat soluÂtion: its app cyphers devices and secureÂly segÂreÂgates work-relatÂed and perÂsonÂal data.
ProÂgresÂsive popularity
The informed prodÂuct manÂagÂer may now be wonÂderÂing why Divide deserves a fanÂfare while othÂer tech firms have been offerÂing soluÂtions to this probÂlem too. There’s VMware for starters, whose softÂware also sepÂaÂrates perÂsonÂal and work data and then there’s mobile device manÂageÂment firms ZenÂprise and Good TechÂnolÂoÂgy (which is headÂing for an IPO).
But there aren’t many who have proved as popÂuÂlar as the Divide app, which since its launch in 2010 has been downÂloaded on both iOS and Android platÂforms more than 200,000 times (and risÂing). Not only that, the more than 1,300 reviews it’s genÂerÂatÂed on Android give it an averÂage ratÂing of 4.1.
Big new cash injection
Last month, the startÂup (which also has offices in LonÂdon and Hong Kong) raised a princeÂly $12 milÂlion in Series B fundÂing, courÂtesy of a round led by Google VenÂtures, with parÂticÂiÂpaÂtion from existÂing investors QualÂcomm VenÂtures and ComÂcast VenÂtures, plus new investors HarÂmoÂny PartÂners and GlobeÂspan CapÂiÂtal Partners.
That brings Divide’s total investÂment to an impresÂsive $25 milÂlion. Even the most skepÂtiÂcal prodÂuct manger will agree that that sugÂgests this prodÂuct has got wings. And he’d be right: Divide has reportÂed a ten-fold rise in paid licensÂes in 2013 alone.
With the Divide serÂvice, users can shift files between an on-site workÂplace enviÂronÂment and the cloud and can attach cloud-based and local alike docÂuÂments to emails. It allows all files to be secureÂly saved, viewed and shared, and it can share them between the Divide workÂspace and perÂsonÂal apps. And, by allowÂing perÂmisÂsions to be dealt with on a granÂuÂlar basis, it can be effiÂcientÂly manÂaged by those IT guys.
Neat, huh?