Most seasoned social media managers will appreciate that when a social startup begins to make major acquisitions, it’s probably going places. The New York-based social TV startup Viggle, which offers a loyalty program for TV viewers when they check in to the shows they’re watching or the music they’re listening to, has just done precisely that. It’s recently acquired Dijit Media, a San Francisco-headquartered company responsible for the personalized TV and web programming guide “NextGuide.” The whole Dijit team will be joining Viggle in the Big Apple.
NextGuide meets Viggle Reminder
The more inquiring social media manager will doubtless be speculating about what’ll be in the new bag formed by the blend of the two firms. Well, it’s all in the widget. The embeddable Viggle reminder widget appears as an onscreen button allowing users to sign up for reminders which prompt them when a show they want to follow is about to be aired. The intention now is to integrate the reminder button with Vijit’s guide, so that Viggle reward points can be offered in NextGuide.
Commenting on the acquisition, Vijit’s CEO Jeremy Toeman said:
“We have had incredible growth and success since our launch and we’re excited to join with another company that shares our goals – to create a holistic marketing platform for brands and networks, while giving our users content and tools they need to take control of their daily entertainment choices.”
The idea behind Viggle was hatched by media entrepreneur Robert F.X. Sillerman in 2010. He launched Viggle in January 2012 through an inactive public company he’d acquired named Gateway Industries – a process which effectively makes Viggle a public company as well.
This isn’t the first acquisition made by Viggle: in December, it bought Facebook publisher WetPaint for the princely sum of $30 million and before that it was geared up to buy the social TV startup GetGlue, but that deal eventually came apart at the seams and didn’t fly. Social media managers speculating whether something like this may happen with the Vijit deal needn’t worry. The deal, a company spokesman said, has closed.
As a result of the combined forces of WetPaint and Dijit, Viggle’s reach now extends to 17 million users.