Most sea­soned social media man­agers will appre­ci­ate that when a social start­up begins to make major acqui­si­tions, it’s prob­a­bly going places. The New York-based social TV start­up Vig­gle, which offers a loy­al­ty pro­gram for TV view­ers when they check in to the shows they’re watch­ing or the music they’re lis­ten­ing to, has just done pre­cise­ly that. It’s recent­ly acquired Dijit Media, a San Fran­cis­co-head­quar­tered com­pa­ny respon­si­ble for the per­son­al­ized TV and web pro­gram­ming guide “NextGuide.” The whole Dijit team will be join­ing Vig­gle in the Big Apple.

NextGuide meets Vig­gle Reminder

The more inquir­ing social media man­ag­er will doubt­less be spec­u­lat­ing about what’ll be in the new bag formed by the blend of the two firms. Well, it’s all in the wid­get. The embed­d­a­ble Vig­gle reminder wid­get appears as an onscreen but­ton allow­ing users to sign up for reminders which prompt them when a show they want to fol­low is about to be aired. The inten­tion now is to inte­grate the reminder but­ton with Vijit’s guide, so that Vig­gle reward points can be offered in NextGuide.

Com­ment­ing on the acqui­si­tion, Vijit’s CEO Jere­my Toe­man said:

“We have had incred­i­ble growth and suc­cess since our launch and we’re excit­ed to join with anoth­er com­pa­ny that shares our goals – to cre­ate a holis­tic mar­ket­ing plat­form for brands and net­works, while giv­ing our users con­tent and tools they need to take con­trol of their dai­ly enter­tain­ment choices.”

Expand­ing reach

The idea behind Vig­gle was hatched by media entre­pre­neur Robert F.X. Siller­man in 2010. He launched Vig­gle in Jan­u­ary 2012 through an inac­tive pub­lic com­pa­ny he’d acquired named Gate­way Indus­tries – a process which effec­tive­ly makes Vig­gle a pub­lic com­pa­ny as well.

This isn’t the first acqui­si­tion made by Vig­gle: in Decem­ber, it bought Face­book pub­lish­er Wet­Paint for the prince­ly sum of $30 mil­lion and before that it was geared up to buy the social TV start­up Get­Glue, but that deal even­tu­al­ly came apart at the seams and didn’t fly. Social media man­agers spec­u­lat­ing whether some­thing like this may hap­pen with the Vijit deal needn’t wor­ry. The deal, a com­pa­ny spokesman said, has closed.

As a result of the com­bined forces of Wet­Paint and Dijit, Viggle’s reach now extends to 17 mil­lion users.