A growing army of job hunters, even those currently in employment, are turning to social media for help in sourcing new opportunities.
That’s the verdict of a new study by online recruitment specialist Jobvite, which reveals that 75 percent of workers are either actively seeking or at least open to new jobs, a rise of 6 percent on last year’s tally. The study polled 2,100 adults, 1,300 of whom were actively looking for work.
Social media for employment
For content managers and social media managers, the interesting finding is that serious job seekers are noticeably more social media savvy than the general workforce, with a massive 88 percent reporting that they have at least one social networking profile. Two thirds have two or more network accounts, while a third use at least three.
Social media, it seems, isn’t just about shopping, shooting the breeze with virtual friends or electioneering, it’s increasingly becoming a privileged method of finding new employment. Commenting on the survey, Jobvite CEO Dan Finnigan said, “With fierce competition for jobs, which now includes a majority of employed people on top of active job seekers, social media has become a critical tool for job hunting and career growth.”
The gold medal for most popular site amongst job hunters goes to Facebook, with 53 percent of opportunity seekers using it to find pastures new. That’s a rise of 5 percent on last year’s figure. LinkedIn claims the silver medal with 40 percent of job seekers, while the bronze goes to Twitter, with 34 percent.
No network profile, no job
Social media offers the dual benefit to job seekers of multiple job postings and productive networking opportunities. And it’s not only job hunters who are turning to social media in droves; so, it seems, are employers. Almost a fifth of applicants were asked to supply their Facebook profile to prospective employers, while 10 percent were asked for their Twitter or LinkedIn equivalents.
A sixth of respondents reported that they’d found new work as a direct result of a social network. As Finnigan puts it, “With technology and social networking rapidly evolving, those who don’t engage through Facebook, LinkedIn and/or Twitter will quickly find themselves falling behind.”