Should job seekers mail a shoe or a ticking timer to a prospective employer? Lisa Evers, host of Hot97’s Street Soldiers Top Rated radio show questioned a panel of experts as to the best methods to get a job. Issues addressed include what to say if you’re overqualified and whether creative ideas like sending incomplete Pizzas are effective ways to get the interview.
One panelist suggested a strategy rejecting the ongoing sending of resumes in place of a strategy that gets employers to find and initiate contact with the job seeker.
You can listen to the entire show here courtesy of HOT 97 Street Soldiers with Lisa Evers[audio: https://lisaevers.com/admin/audio/01_Jobs.mp3 |autostart=no]
Led by Lisa Evers, the panel included a diversified group of experts and a job seeker; Roy Weissman Founder and CEO of MediaJobs.com, Adam Singolda, CEO of Taboola, Seeqku Kellman from East River Development Alliance, Abbey Kohut of absoutelyabbey.com, LaTonya Staubs, fashion blogger and job seeker Dontae Thomas.
Getting a job is harder today than ever before with technology making it easier to apply, companies are inundated with thousands of applications and therefore new strategies and tactics are necessary.
Roy Weissman, of MediaJobs talked about a strategy to differentiate yourself from other candidates. With the objective of “starting the job before you get the job”, Weissman spoke of using Social Media to build a strong persona, track record, reputation and authority online. “Put up a blog and start writing, writing about the things that you’re an expert in.” according to Weissman this is the start of building an online reputation that will attract readers and potentially employers.
Another important concept that Weissman discussed was the significance of employee referrals in getting interviews and jobs today. “It’s harder and harder to get into a company unless you know somebody.” Weissman suggested that job seekers should spend time attending some of the many groups and events available in New York that are specific to your field and industry. One valuable source of special interest groups is Meetup.com which features thousands of groups nationwide.
Adam Singola of Taboola agreed with Weissman and added…” I think in the tech environment, it’s less about candidates selling to their employers and sending … “ and went on to advocate Meetups as a great way to connect with employees at companies. As Weissman noted more and more companies are relying on internal referrals to fill jobs. At Meetups there is an opportunity to meet and to get know employees at companies that you might want to work at.
Being prepared and professional in an interview is critical. Seeqku Kellman of the East River Development Alliance talked about what her organization provides to job seekers. ERDA provides “New York City public housing residents with the tools and resources for economic mobility and self-reliance” according to Seeqku. ERDA provides career planning, resume writing and even mock interview practice to help its constituents improve their chances of success in the job market.
But can sending a timer to a prospective employer get someone a job? Creative ideas were proposed by Abby Kohut as an effective way to get an interview, get noticed and possibly get a job. Abby suggested several ideas including sending in one shoe to “get your foot in the door” and a Pizza with one slice missing.
Lisa Evers, host of the show, expressed concern as to the effectiveness of such ideas. “Food that’s being delivered from nobody, it’s either going to security and they’re running the name of the person that sent it or it’s going to the police department or it’s getting tested.”
However Abby was able to produce a success story of someone getting a job with such a creative strategy. A former client sent an egg timer to the hiring manager at Moodys for an analyst job at the firm. According to Abby, the analyst wrote “If you give me this much time, I’ll prove to you that I can be the best financial analyst you’ve ever had,” and the person not only got an interview but got the job and now he’s a vice president.”
Finally Abbey encouraged job seekers were to demonstrate passion in an interview. “people don’t have enough passion when they come in for their interview. They don’t know their why, they don’t know the reason why they’re really interested in this position. They have to be able to tell me that. They have to have great body language.”
The overall story of the hour long program was be creative, be different, “start the job before you get the job” and research companies and demonstrate passion so that the employer will be impressed with you in the interview.