The bookmarking website, Delicious, is to be sold for the third time in ten years when the founders of YouTube sell it on to Science Inc.
The history of Delicious
Delicious was created back in 2003 and allows users to add a digital bookmark to online sites of interest, as well as storing selected links. It was first sold to Yahoo in 2005, but they were disappointed by its poor growth and sold it on five years later to Steve Chen and Chad Hurley, the founders of the hugely successful video website, YouTube.
Chen and Hurley were optimistic about the bookmarking site, upgrading elements of the website and hoping to innovate it. They were reasonably successful, initially gaining around 200,000 new users a month. However, the bookmarking site’s position as a niche service meant that it would only ever appeal to a relative few, and they now want to concentrate their attention on developing a new video app called MixBit for their company, Avos.
The future for Delicious
So Delicious changes hands once again, this time to Science Inc., a technology and consultancy company headed by Michael Jones, a former Myspace chief executive. The details of the sale have not been made public but it has been confirmed that it does not include any of the existing Delicious staff.
Mr. Jones has announced that he intends to leave Delicious for the most part as it is, but he will be making some minor changes, such as removing the advertising that currently appears on the site. He said, “They’ve got an immense amount of data and an incredible understanding of what is trending on the web. At the end of the day, we think they serve this really unique community as a daily utility.”
Delicious is the first acquisition in Science Inc.’s plan to build a new portfolio which is targeted towards mobile and data content. They have previously provided financial backing to a dog-sitting service, DogVacay, and Shave Club, a shaving products company available to subscribers. Mr. Jones is taking a chance on the bookmarking site, hoping to inject new vigor into Delicious and make it successful despite its history.