There is a great opportunity at Trulia.com for a Director of CRM Marketing and Analytics, their new senior leader would build a team that will execute, test and iterate on CRM marketing programs that directly increase Trulia’s revenue performance. Get ready to work hard as the Director of CRM Marketing and Analytics at Trulia, you’ll be responsible for leading quantitative marketing initiatives that drive revenue growth for Trulia’s largest business – the B2B marketplace business.
Trulia’s CRM Marketing Director acts as a cross-functional project leader for their data science and data warehousing teams, driving a roadmap to enrich the quality of the marketing database and build an engine for Trulia’s demand generation efforts. You’ll also work closely with their sales operations to implement scoring models, operationalize customer segmentation and develop lead generation strategies. You would also oversee the flow of marketing information into Trulia’s sales team through marketing automation and CRM systems.
They are hunting for someone who is highly technical with a deep understanding of the use of data and testing for marketing analysis. You’ve worked directly in the database and have leveraged analytics tools in your previous roles. The ideal candidate will also have strong project management skills and the ability to manage the implementation of sales and marketing facing systems.
So who is Trulia’s ideal Director of Customer Relationship Management Marketing and Analytics?
Trulia is looking for a proven and passionate problem solver with 10 years in an analytical marketing function, with a focus on online marketing channels to include SQL, A/B testing, and statistical analysis. Loads of management experience and cross-functional leadership with sales and engineering teams. Outstanding interpersonal and presentation skills with and the ability to communicate complex topics. You are going to have to manage Trulia’s marketing database, CRM marketing and marketing automation roadmap. Perform regular analysis that identify actionable insights and revenue opportunities. Improve conversion performance. Provide marketing operations and analytics support for email, SEM and display campaigns. Drive strategy and execution alignment through regular business reviews and leadership team meetings. Oh yeah and a college degree would be nice too!
Here’s what Trulia has to say about the service they offer: “Buying a home is a big deal. We can help you figure out how much money you have to work with and bring clarity to your mortgage process… Trulia’s top-rated mobile app shows homes for sale near you—anytime, anywhere. Essential info like crime and school ratings, with hi-res photo galleries and detailed neighborhood maps, your future home will be at your fingertips…. you’ll be one step closer to home.”