There is a great oppor­tu­ni­ty at Trulia.com for a Direc­tor of CRM Mar­ket­ing and Ana­lyt­ics, their new senior leader would build a team that will exe­cute, test and iter­ate on CRM mar­ket­ing pro­grams that direct­ly increase Trulia’s rev­enue per­for­mance. Get ready to work hard as the Direc­tor of CRM Mar­ket­ing and Ana­lyt­ics at Tru­lia, you’ll be respon­si­ble for lead­ing quan­ti­ta­tive mar­ket­ing ini­tia­tives that dri­ve rev­enue growth for Trulia’s largest busi­ness – the B2B mar­ket­place business.

Trulia’s CRM Mar­ket­ing Direc­tor acts as a cross-func­tion­al project leader for their data sci­ence and data ware­hous­ing teams, dri­ving a roadmap to enrich the qual­i­ty of the mar­ket­ing data­base and build an engine for Trulia’s demand gen­er­a­tion efforts. You’ll also work close­ly with their sales oper­a­tions to imple­ment scor­ing mod­els, oper­a­tional­ize cus­tomer seg­men­ta­tion and devel­op lead gen­er­a­tion strate­gies. You would also over­see the flow of mar­ket­ing infor­ma­tion into Trulia’s sales team through mar­ket­ing automa­tion and CRM systems.

They are hunt­ing for some­one who is high­ly tech­ni­cal with a deep under­stand­ing of the use of data and test­ing for mar­ket­ing analy­sis. You’ve worked direct­ly in the data­base and have lever­aged ana­lyt­ics tools in your pre­vi­ous roles. The ide­al can­di­date will also have strong project man­age­ment skills and the abil­i­ty to man­age the imple­men­ta­tion of sales and mar­ket­ing fac­ing systems.

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So who is Trulia’s ide­al Direc­tor of Cus­tomer Rela­tion­ship Man­age­ment Mar­ket­ing and Analytics? 

Tru­lia is look­ing for a proven and pas­sion­ate prob­lem solver with 10 years in an ana­lyt­i­cal mar­ket­ing func­tion, with a focus on online mar­ket­ing chan­nels to include SQL, A/B test­ing, and sta­tis­ti­cal analy­sis. Loads of man­age­ment expe­ri­ence and cross-func­tion­al lead­er­ship with sales and engi­neer­ing teams. Out­stand­ing inter­per­son­al and pre­sen­ta­tion skills with and the abil­i­ty to com­mu­ni­cate com­plex top­ics. You are going to have to man­age Trulia’s mar­ket­ing data­base, CRM mar­ket­ing and mar­ket­ing automa­tion roadmap. Per­form reg­u­lar analy­sis that iden­ti­fy action­able insights and rev­enue oppor­tu­ni­ties. Improve con­ver­sion per­for­mance. Pro­vide mar­ket­ing oper­a­tions and ana­lyt­ics sup­port for email, SEM and dis­play cam­paigns. Dri­ve strat­e­gy and exe­cu­tion align­ment through reg­u­lar busi­ness reviews and lead­er­ship team meet­ings. Oh yeah and a col­lege degree would be nice too!

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Here’s what Tru­lia has to say about the ser­vice they offer: “Buy­ing a home is a big deal. We can help you fig­ure out how much mon­ey you have to work with and bring clar­i­ty to your mort­gage process… Tru­li­a’s top-rat­ed mobile app shows homes for sale near you—anytime, any­where. Essen­tial info like crime and school rat­ings, with hi-res pho­to gal­leries and detailed neigh­bor­hood maps, your future home will be at your fin­ger­tips…. you’ll be one step clos­er to home.”