Start-up ad agency Sequential Media has announced that is has jettisoned the cookie and dumped other standard tracking mechanisms like fingerprinting and IP addresses in favor of its newly patented “Crowd Targeting™” technology. In a move that will excite every advertising sales manager and search
Startup social media analytics firm Tellagence could be about to revolutionize how companies target their messages on social networks thanks to its unique “relationship analysis” algorithms Sorting the wheat from the chaff As any content manager or social media manager can testify, a good deal of
A new mobile broadband service is about to be publicly tested courtesy of FreedomPop, the startup that launched its manifesto last year promising free wireless broadband for all. The beta version provides 500MB of free data each month, with revenue coming from a range of other
Online publishing agencies are failing to capitalize on the burgeoning mobile market, according to the latest Content and Trends Census from the Association of Online Publishers (AOP). While more consumers than ever before are accessing content via tablets and smartphones, ad revenues simply aren’t moving
Staples have just announced a major new push into the world of e‑commerce, taking a leaf out of Amazon’s book and diversifying its product offerings in the process. The move, which will alert the attention of many an intrepid e‑commerce manager, web content manager and