Wieden+Kennedy could be on the path to become a colossus among online advertising agencies, after entering the running for a Super Bowl spot for the world’s most famous cookie, Oreo. A massive turning point beckons As the more informed ad agency copywriters, art directors and account
San Francisco-based mobile advertising startup Moolah Media has just announced that its latest brainchild, a much-publicized real-time bidding platform, is being taken out of beta. Why a real-time bidding platform? Moolah has taken the growing use of smartphones and tablets for “retail therapy” seriously from the
Technology startups specializing in big data are set for extraordinarily lucrative times, according to a new report from Gartner Research. In news guaranteed to bring a smile to the face of every chief revenue officer and business development associate in the land, Gartner’s research suggests
Data from the Interactive Advertising Bureau shows that online advertising sales revenue for the first half of 2012 surged by 14 percent, achieving a record-breaking highpoint of $17 billion. The growth, which occurs in the context of initiatives to improve communications between ad agencies and
Former Saveur publishing executive Merrii Lee Kingsly is switching careers to head a new ad agency specializing in the culinary market. Scheduled to be launched shortly in New York, the new venture – “Palate” – is the brainchild of the generic, Texas-based agency FKM. The