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All posts by Cheryl Ross

Waze reveals roadmap for internet advertising

Nav­i­ga­tion app Waze has launched a dou­ble attack on the mobile adver­tis­ing mar­ket by adding new devel­op­ments designed to enrich social media expe­ri­ences and mon­e­tize mobile mar­ket­ing. Waze’s nav­i­ga­tion app was one of the few map­ping solu­tions that flour­ished ear­li­er in the year, as bad

InPowered to write new stories in company shakeup

InPow­ered Sto­ries, the blog arti­cle adver­tis­ing plat­form, has just become a com­pa­ny in its own right. The move sees the blog net­work Net­Shel­ter – who orig­i­nal­ly host­ed the con­cept – chang­ing to be a sub­sid­uary of InPow­ered Sto­ries. In a move that will excite the

How to be there when you can’t — use YeHive

A new event-focused start­up may make social media his­to­ry by enabling peo­ple miles away from a social, enter­tain­ment or news­wor­thy event to “be there” in real time. YeHive, the brain­child of for­mer Mis­sis­sip­pi State Uni­ver­si­ty grad­u­ate Brad Fuller and Cam­gian Microsys­tems Cor­po­ra­tion CEO Gary But­ler, allows