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All posts by Cheryl Ross

How best to make online video ads truly interactive

Art direc­tors want­i­ng to get the best out of video adver­tis­ing for their online adver­tis­ing agen­cies might do well to heed some new “best prac­tice” guid­ance from eMar­keter. The rise of inter­ac­tive It’s no secret that inter­ac­tive video adver­tis­ing is grow­ing. Video ad man­age­ment firm

Image engagement startup Thinglink moves to New York

Prod­uct man­agers on the look­out for up-and-com­ing ideas in the tech space might wel­come news that New York City is about to have a new res­i­dent: ThingLink, a start­up cur­rent­ly based in Helsin­ki which lets users tag dif­fer­ent fea­tures inside an image with links to