Back in 2008, few with media jobs in the fledgling mobile advertising industry would have even thought about deploying videos; but fast forward to the present, and it’s clear that both constitute gigantic market opportunities and the time for a fusion is ripe – a
Canny business development managers eager to get the low-down on the hottest new developments in Adland might spend a little time familiarizing themselves with Ideal Media, a New York-based startup that takes an intelligent approach to native content advertising. Content promotion + content creation =
In a move bound to pique the interest of community managers everywhere, social startup Hearsay Social has announced it has secured $30 million in Series C funding. The move will mean the company has extra capacity to invest in expanding customer support, sales teams and
Most community managers would agree that by the time a social network has raised $30 million in Series C funding, it’s clearly doing something very right. And since that’s just the amount that social startup Hearsay Social has just raised, the intrepid community manager will
A prominent executive in mobile marketing has offered some key advice to creatives holding media jobs in mobile advertising agencies: focus on customer experience. Writing in the online marketing news and information outlet iMediaConnection, Debora Lance (Executive VP and Managing Director of mobile marketing agency