Directly addressing the vexed question of whether the inexorable rise of digital video is actually effective in driving online advertising sales, ad metrics startup BrandAds has launched its first video measuring product. Just about everyone with media jobs in internet advertising, from business development mangers
Community managers who prize user engagement might do well to take a good look at New York-based fitness and gamification startup Fitocracy, whose community-driven engagement platform has secured greater user engagement than Twitter since its launch in October 2010. And it’s poised to generate some
The New York-based social analytics website Unmetric has just raised $5.5 million in Series B, taking its total investment to $8.7 million. And most seasoned product managers will see why: over the last year, it’s been adding some pretty nifty tools to its analytic repertoire.
Blippar, the London-headquartered augmented-reality mobile advertising startup which opened its first US office in New York last year, has just launched a major update that soups up its speed and brings additional social sharing features for its users. Faster and more shareable Launched in London in
OK, so word of mouth from friends and family still tops the poll as the most trusted form of brand recommendation. But hardworking art directors, copywriters and account managers toiling away in online advertising agencies can justly congratulate one another for their efforts, too. According