In the wake of a keenly competitive review, New York-headquartered marketing and advertising agency 360i (part of the Dentsu ad network) has clinched the coveted role of global lead digital agency for Estee Lauder’s prestigious Clinique brand. While the business development manager who oversaw that
Social media managers monitoring new social ideas might like to know that New York-based photo-sharing startup Albumatic has a new name – and a new direction. Headwinds and new ideas Launched in February this year, Albumatic (now re-named Koa.la) originally focused on building apps designed
Whether you’re a tech-literate product manager or not, few people would dispute that the booming popularity of BYOD (bring your own device) has improved workplace productivity and caused security headaches in equal measure. The core questions are: how do the guys at IT manage work-related
The monthly Scorecard for Mobile Advertising reach and Targeting (S.M.A.R.T) Report from mobile advertising company Millennial Media is becoming required reading for anyone with media jobs in mobile advertising agencies; and the latest edition, which covers trends in 2012, shows that mobile ads placed around
You don’t have to be a seasoned account manager or a veteran art director to know that banner ads often polarize opinions. Some people love them, others hate them. But New York-based ad tech startup F# (pronounced like the musical note) has come up with