Jobbing business development managers are fully aware that good online advertising sales are born on the back of creative verve and technological innovation. Brand engagement platform GumGum has a thing or two to teach Adland about both. When artist and techno-geek merge Founded in Santa Monica
Social media managers interested in new ideas might wish to take a look at the progress of a New York startup which has gone from strength to strength in 2013 by helping brands create engaging content on social networks: Percolate, which we featured back in
You don’t need to be a senior product manager to figure out that when a tech startup brings its total investment to just south of $50 million in the space of five years, it’s probably got one honey of product. And that’s exactly what New
People holding media jobs in mobile advertising agencies have finally seen the fruits of their labor pay off. According to a new report from eMarketer featured in AdAge and several other news outlets, mobile advertising spend is on course to double by the close of
Art directors interested in creating effective TV advertising campaigns might do well to take a look at the activities of Manhattan-based startup Simulmedia, the company on a mission to make TV advertising more like online advertising. Founded just four years ago by its now-CEO Dave