Remember those content farms that flooded search engines with low-grade, link-baited content marketing? Well, thanks to rapid changes in digital advertising and publishing business models, they’ve become a good deal less prevalent than they used to be. But as well-informed a tech product managers will
Brands and mobile advertising agencies have a new ally in the form of Carnival, the one-time mobile development agency which morphed at the close of 2013 into a nifty new mobile marketing platform. An untapped opportunity Ahead of its switch of emphasis, it successfully raised
There’s no getting away from it: if you hold media jobs in online advertising agencies, whether you’re an art director or an account manager, you need access to good metrics to gauge the effectiveness of your campaigns. One sign that investors are smiling benevolently at
You don’t need to be a virtuoso ecommerce analyst to appreciate that if an ecommerce startup manages to bag $60 million in Series C funding just three years after its launch, bringing its total investment to $116m, it’s probably got a pretty hot business model.
It’s pretty impossible these days for anyone with media jobs in online advertising agencies to ignore the growing influence of Hispanic consumers. Business development managers who want to tap into this expanding audience might do well to take note of a new development from the