In 2011, Google invested $150 million into the creation of over 100 YouTube channels, most of which featured exclusive content from the likes of The Onion, Slate and The Wall Street Journal. Several celebrities also joined the effort, including such media sensations as Madonna, Ashton
What technology trends might be on the horizon? This past June, the ComScore internet research firm presented data showing that mobile users of smartphones and tablets will surpass desktop users by 2014. This is consistent with a 2010 Morgan Stanley prediction that mobile will outpace
After turning your passion into a multimillion dollar startup and then selling that startup to a major newspaper company for over $30 million, what comes next? Traveling the world might be one option, as it was for PaidContent founded Rafat Ali, who spent two years
Cheil Worldwide solidified its global presence in the advertising world with the $50 million purchase of North Carolina-based McKinney. According to Tanzina Vega of the New York Times, McKinney will keep its name, but with the purchase, the successful advertising company becomes part of Cheil
Little Caesars Pizza is testing the safe boundaries of advertising negative psychology with its ad campaign, pleading and warning consumers not to call the restaurant at a particular phone number or provide a personal email address. Playing on the well-known human pattern that curiosity will