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All posts by Cathy Murphy

Digital Advertising Trends to Watch in the Next 12 Months

What tech­nol­o­gy trends might be on the hori­zon? This past June, the Com­Score inter­net research firm pre­sent­ed data show­ing that mobile users of smart­phones and tablets will sur­pass desk­top users by 2014. This is con­sis­tent with a 2010 Mor­gan Stan­ley pre­dic­tion that mobile will outpace

Is a B2B Travel Website a Great Destination?

After turn­ing your pas­sion into a mul­ti­mil­lion dol­lar start­up and then sell­ing that start­up to a major news­pa­per com­pa­ny for over $30 mil­lion, what comes next? Trav­el­ing the world might be one option, as it was for Paid­Con­tent found­ed Rafat Ali, who spent two years

Cheil Worldwide Spends $50M to Go Global

Cheil World­wide solid­i­fied its glob­al pres­ence in the adver­tis­ing world with the $50 mil­lion pur­chase of North Car­oli­­na-based McK­in­ney. Accord­ing to Tanz­i­na Vega of the New York Times, McK­in­ney will keep its name, but with the pur­chase, the suc­cess­ful adver­tis­ing com­pa­ny becomes part of Cheil

Little Caesars Pizza Says ‘Go Away,’ Seriously!

Lit­tle Cae­sars Piz­za is test­ing the safe bound­aries of adver­tis­ing neg­a­tive psy­chol­o­gy with its ad cam­paign, plead­ing and warn­ing con­sumers not to call the restau­rant at a par­tic­u­lar phone num­ber or pro­vide a per­son­al email address. Play­ing on the well-known human pat­tern that curios­i­ty will