Citi in New York wants a first rate Social Media Com­mu­ni­ty Man­ag­er to ele­vate this company’s reach fur­ther than the sky. You will be respon­si­ble for pro­vid­ing stan­dards for Citi glob­al­ly across key regions. As part of The Glob­al Expe­ri­ence Team (GxT), the Glob­al Con­sumer Mar­ket­ing team’s mis­sion is to reflect their Client Pur­pose and the Con­sumer Team’s sto­ry by deliv­er­ing tar­get­ed, impact­ful and dis­tin­guished mes­sag­ing that will move their mar­ket­ing from sell to buy; deliv­er those mes­sages and expe­ri­ences in a seam­less, rel­e­vant and remark­able way that exceeds Client expec­ta­tions with each inter­ac­tion; and posi­tions Citi as a trust­ed brand that Clients engage with in their dai­ly lives.

This includes set­ting stan­dards and guide­lines for con­tent, com­mu­ni­ty man­age­ment, influ­encer engage­ment, edi­to­r­i­al and long-form con­tent and part­ner­ships with social plat­forms; devel­op­ing and exe­cut­ing social and con­tent mar­ket­ing pro­grams to sup­port glob­al and/or US con­sumer fran­chise; build­ing out in-house con­tent cre­ation, cam­paign and test­ing strate­gies for engage­ment and media buy­ing in social; devel­op­ing met­rics and dash­boards for per­for­mance mea­sure­ment and bench­mark­ing; man­ag­ing rela­tion­ships with estab­lished and emerg­ing social plat­forms and relat­ed part­ners, includ­ing Face­book, LinkedIn, Twit­ter, Google+/YouTube, etc.; and enhanc­ing social media mar­ket­ing infra­struc­ture by iden­ti­fy­ing, onboard­ing and man­ag­ing ven­dors and agen­cies that enable con­tent mar­ket­ing, social engage­ment, mea­sure­ment and benchmarking.

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Who is the ide­al Social Media Com­mu­ni­ty Man­ag­er for Citi?

You will be respond­ing to and curat­ing dia­logue with com­mu­ni­ty mem­bers and pro­vide reg­u­lar reports on inter­ac­tions with the com­mu­ni­ty. Can­di­date must demon­strate exper­tise in social media and abil­i­ty to work with key stake­hold­ers – inter­nal­ly across busi­ness­es and exter­nal agency part­ners – to achieve deliverables.

Under­stand the Citibank glob­al brand strat­e­gy, includ­ing aes­thet­ic, voice and val­ue com­po­nents, and com­mu­ni­cate as part of his/her work. Serve as Citi’s “face” on des­ig­nat­ed social media chan­nels. Part­ner with Citi’s Social Ser­vic­ing Team to assist with resolv­ing cus­tomer inquiries where appro­pri­ate. Aid in reach­ing out in instances where ser­vice­able oppor­tu­ni­ties have been missed.

Serve as a sub­ject mat­ter expert on com­mu­ni­ty man­age­ment and stay abreast of social media trends, rapid­ly chang­ing tech­nolo­gies, online com­peti­tor pres­ences, and ongo­ing com­mu­ni­ty dia­logue. Con­sult inter­nal guide­lines and out­side resources to main­tain a work­ing knowl­edge of indus­try best prac­tices. Under­stand the month­ly con­tent cal­en­dar and pub­lish­ing strate­gies to assist with con­tent plan­ning and pub­lish­ing when appro­pri­ate. Write time­ly, rel­e­vant con­tent that aligns with brand guide­lines and inte­grates US con­sumer prod­uct and ser­vices mes­sag­ing for Citibank US social media chan­nels for dai­ly pub­lish­ing and distribution.

4–8 years of expe­ri­ence; bachelor’s degree required, Social media exper­tise; exem­plary pres­ence in social media chan­nels. Finan­cial ser­vices expe­ri­ence pre­ferred with flu­en­cy in social media plat­forms – Face­book, Twit­ter, LinkedIn, Google+ – and tools such as Sprin­klr, bit.ly, Radian6Marketing and/or Pub­lic Rela­tions. Do you have the abil­i­ty to build part­ner­ships with key busi­ness and agency stake­hold­ers at all lev­els? Able to inter­pret and com­mu­ni­cate prob­lems as oppor­tu­ni­ties and make rec­om­men­da­tions accordingly.

Thrives work­ing both inde­pen­dent­ly and as a team with opti­mism, entre­pre­neur­ship, and are a dri­ven leader. Gets hands dirty – enjoys rolling up sleeves and fig­ur­ing things out. A Bach­e­lor degree is a must.

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What does the com­pa­ny have to say about the ser­vices it offers?

Citi works tire­less­ly to pro­vide con­sumers, cor­po­ra­tions, gov­ern­ments and insti­tu­tions with a broad range of finan­cial ser­vices and prod­ucts. We strive to cre­ate the best out­comes for our clients and cus­tomers with finan­cial inge­nu­ity that leads to solu­tions that are sim­ple, cre­ative and responsible.