The­Lad­ders is look­ing for a Social Media Man­ag­er in New York City who will lead the devel­op­ment of their vision and exe­cu­tion of social media acqui­si­tion strate­gies for key tar­get audi­ences. With over 6 mil­lion mem­bers, The­Lad­ders is the pre­mier mobile career net­work, com­mit­ted to find­ing the right per­son for the right job since 2003. The Social Media Man­ag­er will lever­age all social media sites, includ­ing LinkedIn, Twit­ter, and Face­book to dri­ve brand aware­ness and cus­tomer acqui­si­tion.  Are you ful­ly entrenched in the cur­rent social media land­scape and under­stand the fine line of man­ag­ing a pro­fes­sion­al, but effec­tive social media pres­ence? Have you cracked the code dri­ving prof­itable cus­tomer acqui­si­tions via social media?

Do you enjoy mobile adver­tis­ing and app install mar­ket­ing? Can you ana­lyze metrics/data, seg­ment and report it in a log­i­cal fash­ion to stake­hold­ers? As the Social Media Man­ag­er, you’ll be respon­si­ble for over­see­ing their social media strat­e­gy (engage­ment and acqui­si­tion), bring­ing ideas to the table, and mak­ing things unique and fun! They are a dynam­ic, fast-paced, high-growth inter­net com­pa­ny that rewards mer­i­to­ri­ous performance.

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So what are the ide­al skills and abil­i­ties as the Social Media Man­ag­er for The­Lad­ders?

Dri­ve brand aware­ness and cus­tomer acqui­si­tion with social media and mobile adver­tis­ing. Lever­age inter­nal insights into Job­Seek­er and Recruiter behav­ior, job trends, to cre­ate orig­i­nal con­tent to engage and inter­act with our audi­ence on social plat­forms. Act as the advo­cate of social media inte­gra­tion with­in the Com­pa­ny, bring­ing new social media options to our site, prod­uct and busi­ness strate­gies. Be a cham­pi­on of key audi­ence seg­ments (job seek­er and recruiters), and build a com­mu­ni­ty of brand evan­ge­lists, and engage them with pro­grams designed to cre­ate brand loy­al­ty. Pro­vide insights into social media trends, report on per­for­mance and metrics

Bach­e­lor’s degree in mar­ket­ing and com­mu­ni­ca­tions, pub­lic rela­tions, jour­nal­ism or relat­ed field. 5+ years of expe­ri­ence in mar­ket­ing required, 3+ years of social media and mobile mar­ket­ing expe­ri­ence in corporate/agency role, across all major social media plat­forms – LinkedIn, Twit­ter, Facebook.

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Here’s what The­Lad­ders has to say about the ser­vice they offer:

The only com­pa­ny with a free, mobile-to-mobile career com­mu­ni­ty, The­Lad­ders expand­ed its ser­vices in fall 2011 from job-match­ing for high-earn­ing pro­fes­sion­als to all career-dri­ven pro­fes­sion­als. In doing so, more than 65,000 employ­ers and recruiters that use The­Lad­ders to source qual­i­fied can­di­dates now have access to pro­fes­sion­als at all lev­els. TheLadders.com is in the busi­ness of con­nect­ing job­seek­ers, recruiters and employ­ers.  Our mis­sion state­ment is to “Find the right per­son for the right job.” We seek out moti­vat­ed peo­ple who will dig deep into the emo­tion­al and busi­ness dri­vers of our cus­tomers and help them make mean­ing­ful con­nec­tions. Indi­vid­u­al­ly and col­lec­tive­ly we solve prob­lems, not with a sense of oblig­a­tion, but rather respon­si­bil­i­ty. Every­one is empow­ered to make the tough deci­sions which will make our prod­ucts and ser­vices even more valu­able to our customers.

We work hard and have big fun. We are a results ori­ent­ed, goals dri­ven team with a strong com­mit­ment to excellence.